Decision Empowerment Coach,
Founder of Positivity Keys

For more than twenty years I have been studying mindset, positive thinking, and the inner patterns that shape how women make decisions throughout their lives. That study deepened through my own experience navigating divorce, single parenthood, career reinvention, leadership roles, and breast cancer. The moments that forced me to examine not just what I believed, but how I actually chose when everything was uncertain.

"What I realized on that radiation table, transporting myself somewhere else entirely through nothing but intention, was that I had an internal system most people do not know they have.

That realization is what became Positivity Keys.

I built it so I could give it to everyone."

Laura Allen

Author. Founder. Decision Empowerment Coach

Author. Founder. Creator of The Choice Point.

Through my work with women navigating pressure, responsibility, and personal change, I began to notice something consistent.

They were capable.

They were self-aware.

They had done personal growth work for years.

But when life became intense, when pressure rose, emotions escalated, and circumstances shifted quickly, clarity disappeared. Decisions were made from urgency rather than intention. And the same patterns kept returning.

What was missing was not more information or more motivation. What was missing was a reliable way to work inside the moment before a decision was made.

That insight led to The 7 Positivity Keys as the system women use inside The Choice Point and in everyday calm decisions.

My work bridges twenty years of studying mindset and positive thinking with something more specific. The moment where that knowledge either holds or collapses. The Choice Point is where everything I have studied and taught comes together in real time.

Your Life's Heartbeat, published in early 2026, is the story of how the 7 Positivity Keys were earned, recognized, and named across a twenty-year journey that led to the discovery of The Choice Point. Available on Amazon.

I have re-written my story more times than I can count...

"You do not have to figure it all out today. You just have to keep choosing. The woman you are becoming is already in the room."

I've re-written my story more times than I can count...